Analytics-Mastery Pty Ltd

Overview

The following are the recommended dataLayer events that should fire when a user clicks on the category filter and then click on the filter value to limit the search result for a particular search term search.

For example, a user searched for Dulux and then clicked on the category filter and selected roof. This limits the search result to Dulux products related to “roof work” only.

Code

Event 1

Trigger

When a user click on the category filter to expand it (to see all the category names)

dataLayer

{
	event: "datav3-event-expand",
	datav3-module-name: "searchRefinement",
	datav3-action-text: "Category",
	datav3-action-position: 1,
	datav3-action-type: "expand"
}

GA Universal Analytics Event

ec: searchRefinement ea: expand el: Category

Event 2

Trigger

When a user click on a particular category name

dataLayer

{
	event: "datav3-event-select",
	datav3-module-name: "searchRefinement",
	datav3-module-identifier: "Category",
	datav3-action-text: "Bathroom",
	datav3-action-position: 5,
	datav3-action-type: "select"
}

GA Universal Analytics Event

ec: searchRefinement ea: select el: Bathroom