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Universal Analytics will be going away
Google has announced its plan to remove Universal Analytics for good. Google Analytics 4 is Google’s next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, Universal Analytics’ standard properties will cease processing… Read more
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GA4 Highlight Changes and Questions
The checkout funnel is collected a bit differently with Google Analytics 4. There are no steps anymore – rather, GA4 offers you the (presumably) most popular checkout steps of adding shipping and payment info to the purchase. How are… Read more
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Resources to kickoff GA4 migration for people who are already familiar with Universal Analytics
https://support.google.com/analytics/answer/10119380?hl=en https://www.simoahava.com/analytics/google-analytics-4-ecommerce-guide-google-tag-manager/ https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm https://developers.google.com/tag-manager/ecommerce-appweb https://developers.google.com/analytics/devguides/collection/app-web/ecommerce https://www.charlesfarina.com/ Read more
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Abandon Cart Customer Identification Solution
Abandon Cart Email from SFMC for AU Website This forms the part of the third usecase that has been developed for Bunnings wherein an abandon cart email is sent to all the subscribers that have… Read more
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