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Universal Analytics will be going away
Google has announced its plan to remove Universal Analytics for good. Google Analytics 4 is Google’s next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, Universal Analytics’ standard properties will cease processing… Read more
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Unleashing the Power of Google Analytics 4 with BigQuery Integration
Google Analytics 4 (GA4) is the latest version of Google Analytics that provides advanced features to help businesses track their website and app performance. One of the exciting features of GA4 is its integration with… Read more
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GA4 Analytics: The Next Generation of Google Analytics
Google Analytics has been the go-to analytics tool for digital marketers for over a decade, providing invaluable insights into website traffic, user behavior, and conversion rates. However, as the digital landscape continues to evolve, so… Read more
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Event Category Monitor Using Google AppScript and Sheet
End Result Code Read more
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10 Things You Should Master To Look Like A Javascript Guru/Pro
A good programmer is one that can write efficient yet comprehensible code. However, you probably wouldn’t want to write For Loop all the time (which you were taught in uni) when you can write ForEach.… Read more
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Finding Unused Variables in Google Tag Manager Container using Google AppScript
Overview While we can check for unused triggers in our GTM container through the GTM interface, we can not do that for variables. We should always clean up unused variables to keep our GTM container… Read more
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Google App Script GTM Tag Monitor
Overview While we can set up alerts in Google Analytics to monitor the health of our tracking events, we currently have no robust out-of-the-box way to check whether our custom javascript and marketing tags are… Read more
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BigQuery – query the number of pageviews per medium for a specific landing page
Overview The following BigQuery script will list the number of pageviews per medium for a specific landing page Code Note: Most of organizations have different environments for their website e.g. DEV, QA, UAT, and PROD.… Read more
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What are GA4 User Properties
Overview User Properties in GA4 are also unofficially referred to as user-scoped custom dimensions. This is in contrast with the Event Scoped Custom Dimension (which is equivalent to Hit Level Custom Dimension in Universal Analytics)… Read more
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GA4 Recommended Custom Events
Overview When you add these events to your website or mobile app, you can measure more features and behaviors and generate more useful reports. Since these events require additional context to be meaningful, they are… Read more
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dataLayer Design – Tracking Search Result Category Filter Click
Overview The following are the recommended dataLayer events that should fire when a user clicks on the category filter and then click on the filter value to limit the search result for a particular search… Read more
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